During my last year at UC Berkeley’s Graduate School of Journalism, I took a pretty cool class by Alan Mutter about disruptive change in the news media industry.
For our final class project, we came up with an experiment (we were thinking Pandora…BTW, there have been some interesting pieces done recently that look into how the model behind Pandora could be applied to the other industries. Check out this New York Times Magazine story and this post from eMedia Vitals.) looking at how journalists can better measure the engagement of their readers.
With the help of my classmates, I put together this Prezi presentation to show our results. Hopefully, the J-School paid attention (and I know they did…hopefully).